Our Proven Facebook Ads Campaign Structure — Built for $150K+ Sales in 60 Days

At NextGen Marketing, we don’t just run random ads and hope they work. We use a structured, performance-driven system designed to attract, qualify, and convert leads into high-paying construction jobs — fast.

Here’s exactly how we build your campaign to win:

 Campaign Setup: Strategy Meets Execution

We launch with a multi-ad funnel strategy to guide prospects from awareness to action — within days, not months.

 Phase 1: Testing & Engagement (Day 1–7)

• 3-6 Ad Variations created using different:

  • Hooks (problem-solution angle, credibility, urgency)

  • Creatives (photo, video, carousel)

  • Copy styles (short punchy, long form, testimonial-based)

• We test what resonates with your ideal construction lead in your target location.

 Goal: Identify the top-performing ad creatives & audiences.

Example Ad:

• “Frustrated with Unreliable Contractors? Get It Done Right — Book a Free estimate Visit Today!”

• Visual: Before/After remodel, or site crew in action.

 Phase 2: Optimization & Scale (Day 8–30)

• We double down on the top 2–3 winning ads.

• Audience segmentation: We target:

  • Homeowners aged 30–65 with home equity

  • Real estate investors & developers

  • Recent home buyers 

• Split campaigns between Lead Forms (on Facebook) and Landing Page Clicks for faster conversions.

Goal: Generate 30–60 highly-qualified leads ready to book consultations.

Phase 3: Retargeting & High-Intent Leads (Day 31–60)

• We run 3–4 retargeting ads to people who:

  • Viewed your landing page but didn’t convert

  • Engaged with your ad or video

  • Filled out the lead form but didn’t book

Example Retargeting Ad:

• “Still Thinking About Your Next Project? Let’s Build It Right. Click to Get a Quote.”

• Visual: Client testimonial video or completed project photo.

 Goal: Close 10–15 jobs and hit $150K+ in sales by Day 60.

Your Campaign Includes:

✅ 10–15 Total Ads (static, video, carousel, and retargeting)
✅ Custom ad copy for each stage of the funnel
✅ Professional ad creative design (or use your existing project photos)
✅ Geo-targeting & demographic filtering to reach only the right leads
✅ Weekly reporting & campaign refinement
✅ Full funnel setup: Ads → Landing Page → CRM Integration

 Built for Contractors. Backed by Data.

We’ve run dozens of campaigns just like this, helping contractors in general construction, remodeling, roofing, and more land consistent high-ticket jobs — without relying on HomeAdvisor, Angi, or lead brokers.

“We booked $173,000 in new work in 43 days — and didn’t have to chase a single lead. NextGen handles everything.”
— Mike J., Remodeling Contractor, Dallas TX

 Ready to Launch a Campaign That Builds Real Revenue?

Book a strategy session now — we’ll show you the exact 60-day plan to get you $150K+ in signed jobs.